WATER BY HARRY WINSTON
PRODUCER & COPYWRITER
Diamonds Flowing Like Water + Visual Clarity = Elegant Simplicity 

Discover: Working with Baron and Baron, my goal was to understand how a YouTube video for Harry Winston might cause audiences to look at the jewelry brand and its water inspired design with fresh eyes.

Define: With a diamond collection inspired by the phases of water, I focused on its ever-changing, fluid nature.

Develop: In the writing and producing process, I set up the director and crew to capture the depth and texture of the beauty by answering that simple question on screen. Here I used the creative and stronger aspects to fulfill the differentiating principal and elevate the content. Our shot selection could be as abstract or realistic as necessary. The fluidity of water is just as gorgeous in its simplicity with a garden hose as it is under a waterfall on the edge of a mountain.

Delivery: Water by Harry Winston delighted and fascinated and was covered by fashion and luxury blogs like Bazaar, Refinery29 and Elle.

VIDEO

Baron & Baron & Betterdays, New York
Creative Director: Fabien Baron
Producer: Owen Rosenblum, Peter Derby
Director: Nat Prinzi
Copywriter: Peter Derby