BIO 

With a background in writing, my work as a producer is to support and bring the storytelling process to life. I believe in setting up teams to succeed by understanding their abilities and empowering them to ask questions and problem solve in the production process. I have worked with teams of all sizes to develop original content across all platforms. As a freelance in-house EP at WW (formerly Weight Watchers) to agency producing roles to working directly with startups like Inspirato, I understand how to reach audiences with engaging content and how to translate brand values into meaningful experiences. Whether it’s your audience, client or team, it always starts with what motivates people.

My cross-disciplinary career path begins with a MFA in narrative non-fiction from a top ranked program, the University of Arizona.. After arriving in New York in 2008, I started out as a consulting writer for the Michael Cohen Group, a research firm focused on child development, education and technology integration into educational institutions.    (Their clients include Nickelodeon and the U.S. Department of Education.)

Several consulting writing jobs followed in Luxury, CPG, Energy, Finance, Retail and Market Research,  which shaped my ability to adapt formats to voice, feel, tone and objectives. So when a boutique fashion and turntable video production company asked me to consult on treatment writing and copywriting for a luxury fashion client's digital video, I found an opportunity to combine this cross-disciplinary background with brand story telling.  This cross-disciplinary journey led me to create an equation that guides every aspect of my projects:  Daring Creative + Strong Production Value = Differentiating Results.

Outside of work, I am on the advisory board for the Human Impacts Institute, where I consult on storytelling that addresses the threat of climate change. I like a good long run, writing and developing content, or enjoying a glass of whiskey.

SPECIALTIES

Production
Development
Concept & Treatment Writing    
Advertising
Brand Strategy
Mobile Content
Interactive Formats
Presentation Skills
Digital and Mobile Production
Excellent Team Contributor and Leader
Strong Written and Interpersonal Communication Skills