SEAGRAGM'S 7
SUPERVISING PRODUCER
Exploring the nostalgic world of dive bars

Discover: As the supervising producer, I collaborated with the production team to find ways to shape a world where memories were made and invoked for the viewer. 

Define: I helped to consider what storytelling details increased the production’s ability to create nostalgia. This uses the stronger engagement aspect of the differentiating principle.

Develop: Throughout 16 pieces of mobile and digital content, I oversaw and overcame logistical and storytelling challenges to bring out the essence of dive bars, friends and loved ones through the lens of Seagram's 7's possibilities – from 7 cocktails to 7 bar games to 7 ways to enjoy responsibly.

Delivery: The client and brand found great value in the partnership and the content was featured on Instagram throughout 2018. 

RECOMMENDATION

“Peter and I recently wrapped a production for Diageo and I couldn’t be happier with his partnership. Not only did he help elevate the creative but he was as reliable as they come. He kept me updated on a consistent basis and his ability to course correct at any given time helped make this project a success. I hope I get the chance to work with him again.”
— Sachin Arora, Producer at Vayner Media

VIDEO

Five to Sixty & Vayner Media, New York
Agency Producer: Sachin Arora
Director: Nic Weinfeld
DP: Arden Tse
Supervising Producer: Peter Derby
Producer: Rikke Heinecke
Editor: Alex Ramsey