FEEL YOUR WAY AROUND BY PULSE FILMS & TIME INC.
CONCEPTOR & COPYWRITER
Will You Perceive a New Way to Travel? 

Discover: Feel Your Way Around explored how to rethink, experience and inspire travel for a digital web-series. This is one of several concepts written for Pulse Films and Travel & Leisure.

Define: To reinvigorate audiences’ desire for a travel web-series, I asked what motivates anyone to want to go to a place before they get there.

Develop: Applying a cross disciplinary narrative from the perspective of cartography, I developed an interactive web-series that remapped the world based on how and what audiences want to feel. Each week Feel Your Way Around would reveal a geographic destination as an emotional feeling.

Delivery: This means physical locations would be rediscovered wherever we find strong feelings, whether it's in Rio or Reno. In the differentiating principle, this adventurous premise is the creative aspect of the equation, which allowed our concept and pitch enormous flexibility in budgets and shot expectations. At the same time, Pulse and Travel & Leisure audiences would discover a more intuitive and entertaining way of traveling.

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See Sample Concept Below. 

CONCEPT 

FEEL YOUR WAY AROUND. An Emotional Makeover Journey
Travel and Leisure, Departures

To travel is to evoke strong feelings, unique perspectives and even achieve a new state of mind. This show is going to present destinations in a new way: as the feelings that they evoke in the traveler. With the help of Travel and Leisure editors, we will create an emotional map that labels places by the feelings they elicit in the traveler. These will not be the obvious examples of Love in Venice and Mischief in Las Vegas, but rather the unlikely responses to places, for example, Relax in Rio - we find an oasis of calm in one of the busiest cities on earth.

We will follow a series of people who are greatly missing something in their life; maybe they are too stressed and never take the time to relax, too obsessed with the minutia of their life to take the time to spiritually connect or bogged down in a routine that lacks any excitement. We will cast them through their families and friends and find out what it is they are missing in their lives. We will then stage an intervention, giving them a ticket to, for example, Relaxation, Transcendence or Adrenaline. They won’t know what the physical location they are traveling to is, only the emotional journey they’re embarking on. We’ll follow our subject very closely as they go on an emotional journey while discovering their destination’s hidden secrets.

At the end of the trip we will have the greatest payoff possible, as the characters we travel with undergo an emotional makeover and end the journey happier and more balanced than they were when we met them. This show will explore unlikely places as well as challenge the way we classify destinations and think about traveling.

Pulse Films, New York
Executive Producer: Dan Bowen
Supervisor: Tamara Harel-Cohen
Copywriter: Peter Derby