KINDERCARE
EXECUTIVE PRODUCER
Power of You

Discover: Our agency partners at Design Bridge (DB) found a playful and revitalizing way of visualizing KinderCare’s brand story to place “you”, the teachers, caretakers and administrators at the heart of the brand.

Define:  I worked to understand the animation style and storyboard to align an animation / stop motion team, Mighty Oak and bring DB’s brand vision to life. This brought real production value to the project in the stronger aspect of the differentiating principle.

Develop: Working with Design Bridge and KinderCare, I helped make sense of the production details to enhance storytelling possibilities and make the behind-the-scenes process feel seamless. In this case, the shoot timeline, Voice Over, Sound Effects, were tested, revised, and refined to create Design Bridge and KinderCare’s exciting new brand refresh. 

Delivery: The result created an ideal video production for our agency partners and much excitement internally at KinderCare.

RECOMMENDATION 

VIDEO

“Pete is a trusted and proactive producer when it comes to making films. He has helped our teams tremendously by acting as a hands-on, collaborative and experienced partner. He has made light work for the designers and client service team in particular, meaning that we can be freed up to work on other elements of a client’s business, while he takes care of the intricacies of film development.”
— Jemma Campbell, Creative Director at Design Bridge

Nefarious Gallantry, New York
Agency: Design Bridge
Agency Creative Director: Jemma Campbell
Executive Producer: Peter Derby
Director: Jess Peterson
Creative Director: Michaela Olsen
Producer: Jon Melton